In June 2025, SXSW makes its European debut in London, and Austin is bringing the energy, innovation, and creativity that define our city. The Austin Delegation to SXSW London is your chance to be part of this historic moment, deepening international connections and expanding opportunities for Austin businesses, entrepreneurs, and creatives.  

Why SXSW London?  

SXSW London is more than just an expansion—it’s an opportunity to shape the future of global innovation, music, film, and technology. As a leading force behind SXSW, Austin is showing up in full force to:  

- Support SXSW’s global success and strengthen Austin’s international economic and creative impact.  
- Build deep ties with the UK, including London and Manchester, through trade, innovation, and cultural exchange.  
- Celebrate milestones, like 13 years of collaboration with London’s Hackney Borough and the newly minted Austin-Manchester Friendship Cities partnership.  
- Drive business and opportunity, facilitating direct introductions and VIP experiences for delegation members.  

What to Expect  

- 50% off SXSW Conference Badges for Official Delegation members
 -Official SXSW London programming with engaging talks, panels, and interviews  
- Evening showcases featuring live music presented by ATX Music Alliance  
- Curated business introductions with UK industry leaders  
- VIP tours of London’s top innovation and cultural sites  

Be Part of the Austin Delegation  

SXSW London 2025 is just the beginning. If you’re interested in joining us and staying updated, drop your email below. We’ll keep you in the loop on opportunities, programming, and ways to get involved. 

Don’t miss this chance to take Austin global. Sign up today.